The local business landscape is very different today than it was only a few years ago. The internet age is well and truly upon and most businesses are concerned with websites and Google. Both of these things did not exist a generation ago and as little as 10 years ago no one had heard of Google and only big companies needed a website.
Business owners still have old the old issues to be concerned with such as staff and payroll and they often outsource their accountancy and even HR tasks but more and more business owners are trying to get to grips with the marketing with their business.
Owners realise that traditional media is dying out. Newspapers, magazines and the Yellow Pages just aren’t producing the Return on Investment (ROI) that they once did. People are now searching on their smart phones for local businesses on Google and Bing. They hang out for hours on Facebook or spend time networking on LinkedIn.
Getting a grasp of all these different media and the technological know how is very daunting for the local business owner who is very time pressed. The opportunity is there for marketing companies who understand these needs and can provide an affordable solution to these businesses.
The opportunity is there for the right business that can attract the small business owner who is over whelmed by technology and provide an affordable and custom solution to their online marketing needs. This is the real area for growth in the near future of small business.