Local Business Marketing

Posted on: October 1st, 2014 by carla69

The local business landscape is very different today than it was only a few years ago. The internet age is well and truly upon and most businesses are concerned with websites and Google. Both of these things did not exist a generation ago and as little as 10 years ago no one had heard of Google and only big companies needed a website.

Business owners still have old the old issues to be concerned with such as staff and payroll and they often outsource their accountancy and even HR tasks but more and more business owners are trying to get to grips with the marketing with their business.

Owners realise that traditional media is dying out. Newspapers, magazines and the Yellow Pages just aren’t producing the Return on Investment (ROI) that they once did. People are now searching on their smart phones for local businesses on Google and Bing. They hang out for hours on Facebook or spend time networking on LinkedIn.

Getting a grasp of all these different media and the technological know how is very daunting for the local business owner who is very time pressed. The opportunity is there for marketing companies who understand these needs and can provide an affordable solution to these businesses.

The opportunity is there for the right business that can attract the small business owner who is over whelmed by technology and provide an affordable and custom solution to their online marketing needs. This is the real area for growth in the near future of small business.


What You Need to Know About Your Waste Water

Posted on: May 23rd, 2016 by carla69

As a home owner, how much thought do you put into sewage waste water? Not many people actually think about transportation of sewer water from the house to the sewer mains. Well, you may not consider it until you have to deal with a clog. And when this happens, a clog in the sewer line can cause raw sewage to come out of drains and cause damage to your home and more.

Simply put, sewage waste water is something that you really should know more about. Do you know what is in yours? Do you know what types of hazards are contained in the wastewater from your sewer? If not, you really should take some time to continue reading this article to learn more.

Waste water from the sewer system contains a lot of things that you may have not known about before. You can find many different bacteria, parasites, fungi, and harmful viruses. All of these things can be harmful to you and your body as they can cause many different types of infections and other symptoms.

The bacteria in sewage waste water has the ability to cause some uncomfortable conditions. It may cause fever, diarrhea, cramps, weakness, headaches, and vomiting. It can also cause diseases like cholera, salmonella, shigellosis, E-coli, and typhoid fever.

Anytime you feel the need to work or simply be around sewage waste water, it is crucial to protect yourself. By wearing protective clothing, this can help. Include waterproof gloves in your attire, too. Also, never touch your eyes, nose, mouth, or ears if you have been anywhere around waste water.

Do you really want to deal with all of this? If not, you can look and listen for signs that your sewer system may not be working properly. While you can’t stop or prevent all issues, there are some red flags that you should be aware of. One of these is hearing a gurgling sound that appears to be coming from one of your drains. Another red flag is water backing up from the toilet or a drain.

Clogs can occur in any of the sewer lines. There are main lines and secondary lines. Tree roots commonly cause these issues, especially in homes that are older. Other causes include putting improper items in the toilet, including paper towels and feminine hygiene products.

With this knowledge, you can do your part to keep your home and yard free from sewage waste water.

Pest Control in the Home

Posted on: April 28th, 2016 by carla69

Your home is without a doubt your castle, so if you have got a pest control problem, it might not feel like it. Bugs and rats can take control of your house in a snap. Read this post for useful suggestions on managing the pest population in your house.

Mix equal parts of sugar and borax together for an all natural parasite control. Pour the concoction into a glass container and punch holes in the lid. Place them along the outside of your house. Ants will be lured to the mixture and will carry it back to their nest efficiently clearing your home of ants.

Keep your cooking area as clean as possible. Pests won’t appear as often if they don’t have anything to eat. In particular, make use of containers that have covers for loose food items in your cupboards. Take the rubbish out regularly and keep your work tops clean.

If you are having a pest control issue at your home, take a look at your waste for clues as to why this is taking place. Rubbish should be in air tight bags and thrown out regularly. Store your rubbish outside your house and not in your kitchen to minimize the likelihood of having a pest problem.

Avoid using wood chips and straw around the outside of your home when gardening. Pests tend to be drawn to these substances and will eat them or try to nest in them. You should think about using stone or rocks whenever possible to avoid having any issues.

You deserve to be able to sleep comfortably the night without worrying about what will be under them when you get up. Insects and rats are a nightmare to live with and a real pain to get rid of. Hopefully, you have learned some  solutions here in this article.

How Stainless Steel Helps Industry

Posted on: November 10th, 2015 by carla69

stainless steelMany industries today make use of stainless steel equipment. Steel is used to manufacture products and it can also be used in the smooth running of the production process. For this reason it is very important for an industry to consider the use of stainless steel for these activities. There are many other reasons companies make use of the use of stainless steel. I will highlight some of the major reasons as to why you should consider taking this advice especially if you use metals in your business.


Stainless steel works well because the equipment that you are going to use in your industry might be there for quite a long period of time. The replacement of this equipment might be very costly and also cleaning it may be close to impossible. Stainless steel is very hard wearing and will save you work by ensuring that the wear and tear which are common in your industry do not make the equipment dirty.

Another advantage that is tied to the stainless steel product is that it is capable of preventing the rusting effect. Your metal equipment is exposed to all sorts of factors that promote rusting, for example, air moisture and salty conditions. For this reason the steel will help to minimize this effect. Also note that rusting makes the equipment weak and it may end up breaking causing you major financial losses. It is very important that you prevent this from the very start.
Also the image of your company is very important especially to investors. With the use of stainless steel then your equipment will always be spotless. This will give a positive impression to prospective investors such as DMS Laser Fabrications, who provide laser cutting in the UK, and in the long run they are more likely to end up partnering with you. The first impression of your company to investors is very important.
It is quite obvious that stainless steel actually saves you in the long run especially in the cost of maintenance. This will pave the way for other uses of your money such as improved working conditions, increased technological advancement leading to more profits. It is important that when setting up your business that you consider the type of steel that you are going to use and if necessary consult an expert on the best stainless steel available.


The Importance Of Backing Up All Of Your Data

Posted on: September 24th, 2015 by carla69

When it comes to what you have on your computer, backing it up is very important. So much so that you need to do it on a regular basis. If you don’t, you run the risk of losing everything and that can be quite devastating.

One day you could go to turn on your computer and it won’t start. No matter what you do you can’t get it to turn on. You might be able to take it in to recover everything but there is a possibility that you can’t do that and everything will be gone forever.

It would be best to come up with one day a month that you would spend on backing up your data. You would put it on your calendar and would make sure it is done each and every month. If you do this and something goes wrong the worse case is that you lost a month’s worth of work.

You can back it up in a few different ways. You can do it using discs or with a memory stick. You can also use an online programme to back everything up. The choice is up to you and what you feel comfortable with. It is most important that wherever you back it up, your information is safe and there is enough room to do so. If you own a small business then you will definitely want to look at a professional  data storage solution like 1 Fix Limited who are an IT support company in Reading. They offer cloud storage for all of your important business data.

By using this method you will ensure that you never lose everything. That you will always have access to it no matter what and that you won’t have to stress if somehow it gets lost.

People who have lost all of their data are mad at themselves for not backing it all up ahead of time. They wished that they had and they would tell you that doing so will help you avoid what they are going through.

It is easy to say that something like losing all of your data won’t happen to you. That you are careful enough that you can stop it from happening. The reality is you never really know when it can happen and it could happen to everyone.

That is why it is best to come up with a regular baking up schedule and stick to you. You will be glad you did even if something bad never happens. It will give you peace of mind and that is very important.

Why a Slate Roof Is So Important for Your House

Posted on: April 26th, 2015 by carla69

Many people don’t spend a lot of time thinking about roofing materials. They assume that one kind of material is as good as another. While it’s true that every type of material has its own advantages and disadvantages, there are some materials that are clearly better than others.

When you have a new roof put on your home, cost isn’t the only thing that you’ll want to consider. You’ll also want to think about how long the roof will last, whether it’ll be able to withstand the elements, and whether or not it’ll work with the current work framing. A slate roof should address all of those concerns.

Slate roofs have been one of the most popular roofing materials for a number of years. It’s extremely durable, and is resistant to all sorts of elements, including both fire and wind. It’s long-lasting, and will keep you with a quality roof for many years to come.

In addition, this type of roofing is eco-friendly. Unlike other types of materials that are used on roofs, slate roofs are made entirely from natural materials. When you decide to put slate on your roof, you’re helping the environment.

Naturally, there are disadvantages to this type of roofing too. It can be a lot more difficult to install than other roofing materials because it is so heavy. In addition, the material itself can cost a lot of money. Some people think that it simply isn’t worth the price.

However, you don’t want to just think about upfront cost when you’re getting a new roof. You also want to think about the overall value that the material provides. Yes, a slate roof may cost more at first, but it’s likely that it’ll save you a lot of money in the long run. For a quote on a full slate roof then get in touch with residential roofers in reading who will be happy to help.

Slate roofs last longer than other types of roofs, and they’re less likely to need repairs. All of those savings can really add up. It can be worth it to spend a little bit more in order to get something better.

When you buy a new roof for your home, slate is definitely something that you’ll want to take a close look at. It may be a little on the pricey side, but as you can see, it’s well worth the cost. Other roofing materials simply can’t compete with everything that this material has to offer.

What Services Are Provided By A Carpet Cleaning Company

Posted on: March 31st, 2015 by carla69

We all love carpets and if kept in good condition they can make a home feel warm and comfortable. But carpets are designed to trap dust, which isn’t exactly a winning element. That is why carpet cleaning should take first priority in every household. There are a few measures that can be utilized to clean a carpet, but as for long term solutions, there isn’t one. Using a stain remover and brush is a quick way to get rid of a stain for now.

Truth be told; one would need to get a long time solution to keep air dust free and to destroy bacterial nesting places. Steaming a carpet regularly by using experts would be a great start. It will be very beneficial to get a professional carpet cleaning service, seeing as they use all the right chemicals and machinery to get the job done.

Getting a carpet cleaning professional can dramatically reduce effort and time. Doing the cleaning by one’s self might end up in a disaster, as these professional guys know their stuff. Motivated enough to get the expert to finish the job? They won’t take hardly as long and they’ll even do it better.

Being the best at what they do, they can get rid of stains that have been around forever, especially when they do not seem to want to disappear at all. The embarrassment disappears with each stain that gets removed. Hope rises once more as owners know the bacteria dies instantly. These guys will leave a carpet hygienically clean and safe to use again.

Physical damage cannot be removed, and therefore would have to be either patched up or replaced. As for the experts at the various carpet cleaning services, taking care of a carpet is the same as taking care of your family. These trusted guys from the carpet cleaning service will wow owners every time, making sure to leave a carpet in a good, if not a better condition. All chemicals used are home friendly and therefore not harmful to humans or animals.

No job is too big or too small for these guys. They will stay friendly and helpful during any messy situation, guaranteed. Known to offer their expert advice for future references, they will leave the owner with the peace of mind that stains are removable with the right help; making every day spot free. For more information contact your local carpet cleaners to get a full inspection and quote.

Make Your Home Look Beautiful

Posted on: January 14th, 2015 by carla69

paintingPainting your house afresh can give your house a comfortable and fresh look. You however do not have to hire a contractor to do all the painting. With the right tips and advice, this project can be completed in no time. Discussed below are a few factors to help you achieve the best as you give your house a face-lift.

Decide which color is best for your house – Most people find it rather intimidating picking a colour to use for painting the house. It is however advisable to pick a color that you love, and one that rhymes with the furniture or carpets among other things. The size of your house should also be considered when deciding on the color. It would be advisable to pick lighter/brighter colours for smaller rooms, while darker colors are great for large rooms. Brighter colors bring out an illusion that the room is bigger, hence a good choice for smaller houses.

Remember to cover, dust off and smoothen the walls before starting off – With the paint ready, be sure to cover fixtures and hangings to protect them from the wet paint. In addition to this, you will need to smoothen the walls and dust off any dust on them. Dusting off enables you to scrutinize wall imperfections as well as fill up dry paint that may have peeled off.

Use the right brush for the job – be sure to pick the right brush based on the paint type. Oil-based paint goes with natural bristles, while nylon bristles should only be used with latex-based paints. If different colors are to be used, then consider having a brush for each paint. Using the same brush on all colors can turn out messy. Priming is also needed before the paint job starts. Priming helps seal/cover patches on walls. This makes painting much easier as any obstacles are taken care of.


Are You in The WOW Business?

Posted on: December 5th, 2014 by carla69

You have spent your weekends filling up your yard with beautiful trees, bushes, and flowers to add to that Wow factor. The sweat and hard work have payed off, and your yard no longer looks bare. Although after screening over your hard work, it seems to be missing something.

You have done the handwork, now you want to complete the task with some mild landscaping techniques. Don’t fret too much you have done all the hard work, the planting is finished in your garden. Now is time to have some fun.

One of the quickest and easiest ways to add a nice landscaping touch to your garden is with the addition of a sitting area. There are many lovely garden benches that you can place in no time. The best spot is to place them in the shade and surrounded by beautiful, scented flowers. You will soon find that this garden seating will become your favorite spot in the house.

While you don’t want your garden to become infected with pests, you do want to welcome some creatures. The easiest way to do this is adding a bird bath and bird feeder to your garden. In fact welcoming birds into your garden, will help in the aid of getting rid of bugs and other pests. Also adding beautiful humming bird feeders throughout the garden will help bring the quiet flutter of these tiny birds.

If you are feeling like an over achiever for your garden the ultimate in garden landscaping is the addition of a gazebo. Gazebos can be built from the ground up or built from an easy to assemble kit. What a great way to enjoy your garden during hot summer days and cool evenings.

The most important thing to remember is this is your garden. So infuse your personality and quirks into it. These are just some easy landscaping tricks that can get you started, let your imagination go wild and create the ultimate garden this season.

Fine Vistas Landscaping are the premium landscape gardeners in Reading. They design beautiful bespoke gardens for the discerning clientele. Visit their website to see an array of their stunning designs.

Important Considerations When Starting a New Business

Posted on: November 28th, 2014 by carla69

There are many aspects of running a business. Business is more than just selling. There are business that make a lot of sales but end up in losses. Starting a business can seem to be a daunting process, but if you prepared and ready to run a business, it is easier.
There are some considerations to take into account before starting a startup business. Failure to take the time to learn them might lead to losses and even closing down the business. Some might seem obvious, but they play a large role.

You need to know the fundamentals of running a business. This is the most important step. You should know every aspect of the business inside out. You should be well conversant with the product and service you are offering. Failure to do so may leave you with losses.

locksmithsThe success of a business is largely attributed to sales. Once you understand the product from both the business and the consumer view, then you are on the right track. The ability to have an effective marketing strategy is a sure way to business success. Businesses don’t always get this right but Ian Dawkins who is the owner of Sure Safe Locksmiths who are a locksmiths in Reading, believes this is the most important component of making his new business a success.

Finance and accountancy
Many people start out with contribution from friends and family or a bank loan. You must be in a position to know how long you expect the initial capital to be recovered. You must also know the expenditure of the business. If you are starting, make sure the expenditure is as low as possible.
Accounting is important for every business. It’s recommended to seek the services of a certified accountant.

When starting out many business make a lot of mistakes. One of them is during the registration process. There are different options when registering a company. Learn each one of them, then chose the one that best fits your business. This can save you money during taxation.

Once you understand the above basics, then you are at a better position of succeeding in business.

Tactics for Getting More Clients into Your Business

Posted on: November 2nd, 2014 by carla69

Finding clients for your business should be one of your priorities. It is important to develop strategies adapted to your target audience and to the kind of business you run. Here are three ways of getting more clients.

Find a unique way of marketing your business. You are probably competing with a lot of similar companies and need to find a way to stand out. Try finding something you offer that other companies do not have. You could for instance make quality customer service or your money back guarantee important elements of your marketing campaigns if your competitors do not offer these things.

Define your audience and adapt your message and marketing strategies to your niche. You can get to know your clients better by using surveys or marketing studies. Defining the age, demographic and shopping habits of your clients will help you develop marketing campaigns that will be relevant to your audience. For instance, online marketing is efficient as long as you use the websites your potential clients are likely to use.

Find a way to connect with your audience. This includes engaging prospective clients and staying in touch with existing clients. People will be far more likely to buy your products or use your services if they have been interacting with your brand for a while. You can rely on social media, message boards, emails, videos and other content marketing strategies to provide existing and prospective clients with helpful information. If possible, connect with your audience by attending different events such as trade shows or fairs.

If you have the budget and extra tip would be to engage the services of a tender writing company to get the contracts for you. This will save you time and increase your likelihood of success but will obviously come at a price.

These  techniques will help you reach out to your audience and find more clients. Keep track of how many new clients and of how many existing clients make a second purchase to get an idea of which strategies work best.

Three Great Uses For A Thermal Imaging Machine

Posted on: October 30th, 2014 by carla69

Thermal imaging has been around for quite a few years, however, it’s only been the past few years that the price has come down to where many businesses can buy a machine and put it to work. Everyone from the military, to construction companies have multitudes of different uses for a thermal imaging machine. For instance, a leak detection company can detect where a leak comes through on your roof, the stream where it cascades down inside your wall, and find out where the water’s running out below, all without opening up the wall or the ceiling. An electrical inspection company can use imaging software and equipment to locate bad connections in hidden circuits because of their heat signatures, thus saving many thousands of dollars of tearing out walls and replacing sheet rock to find just one small problem.

The basics of a thermal imaging system is a camera that reads infrared light, caused by heat, instead of visible light. By knowing where the heat is, many times you can find out where a problem is. Another great example is when a sewer pipe that is buried underneath a slab has broken and is leaking. The old way what have you get a jackhammer, a shovel, and a pickax then start digging until you’ve found the break. The new way is, you run some hot water down the drain, then use an imaging camera to follow the pipe’s path underneath the cement. When you get to the point where the break is you’ll see the heat signature of the hot water spread out and diffuse, then you only need to dig in the one spot to do your repair. In this case thousands of dollars can be saved in time, money, and construction materials as well.

Outlined above are just too great ways that this new technology can save thousands of pounds in home repairs. It is like being able to see inside walls, under slabs, and below roofs to detect problems at their exact location to make a precision repair. When looking for a contractor to do some of this work be sure and ask them if they own a thermal imaging machine and always ask for testimonials before hiring a thermal imaging company . Use this article to guide you when looking to use a thermal imaging camera in the future.

Networking is The New Word of Mouth

Posted on: October 27th, 2014 by carla69

You may have the greatest product or service in the world, but if no one knows about it, you won’t be able to sell it. It’s as simple as that. While paid advertising is certainly an excellent resource, the fact is word of mouth is still the best form of advertising. In today’s global marketplace, word of mouth translates to networking, and it can literally do you a world of good.

Networking involves several layers of involvement. It is a process of presenting yourself, your knowledge and your product or service to others in your niche and to potential customers. However, it goes beyond simple presentation because you must also strive to build positive relationships with those you encounter.

Networking via social media and real life venues gives you the opportunity to put your best foot forward, make a great first impression and inform others of your expertise and your trustworthiness. It isn’t an instant form of advertising. Rather, it is a gradual process that can establish you as an authority and a go-to person within your niche.

One of the real benefits of networking is that it is so easy. It’s as simple as making friends. If this has always been a challenge for you, networking your business will help you hone your friend making skills.

To begin, you would set up social media accounts for yourself and your business. Many social media sites will allow you to set up a personal page and a page for your business or some other special topic. Be sure to link all of your business pages to your business website so that visitors to your site can go quickly to your pages and vice-versa.

You may wish to keep your personal pages private and limit access to only a few friends. If you choose not to do this, you must remember to always keep your posts friendly, professional and positive. Otherwise, you could negatively impact your business.

Networking in the real world is also very important. Be on the lookout for local events that are at least tangentially connected with your niche. The more relevant your niche is to the event, the better. Clean yourself up, dress nicely, be on your best behavior and present your product or service to the general public.

In both your real and virtual networking forays, be sure to offer your potential colleagues and customers real value. Provide good information, share excellent bargains, present meaningful contests and so on. Soon the name of your business will be a household word.


How an Accountant Can Help Your Business

Posted on: October 17th, 2014 by carla69

In this short article we’re going to discuss why it’s important to hire a very competent accountant right from the outset of your business. If you want your business to grow and thrive it is essential to have an accurate financial picture of how your business is doing at all times. A good accountant can help ensure that you have all the financial information that you need by preparing financial statements and tracking your sources of income and expenses.

A good accountant can also help you with tax planning and tax preparation to ensure that you stay in compliance with government authorities. Tax planning also involves taking advantage of all the tax deductions that you are eligible for. This is very important as if you get this wrong it can prove costly to remedy.

Without this important financial and tax information, you business is likely to flounder. You need to really keep track of cash flow to ensure you have enough money to pay your expenses, taxes, employees, advertising and fund new projects and business growth. Your accountant can make forecasts for you based on their calculations and this can make your cash flow predictions much more accurate.

A good accountant will make sure you have the financial reports to provide you with this information and keep your books in good order. An experienced accountant can also explain what your financial reports are saying about the financial health of your business and offer suggestions for improvement. If you haven’t hired a professional accountant for your business yet, you should definitely strongly consider it.

Financial matters and your company’s money should not be left to chance. Seek out and hire a fully qualified and experienced accountant at the very start of your business.


The Importance of Brand Awareness

Posted on: October 11th, 2014 by carla69

In any business branding or brand awareness is very important in terms of getting your name out there. As big companies like Sky and Coca Cola tell you there is tremendous power in the market place when people instantly recognise your brand whether it be through a logo, a jingle or merely a colour scheme.

These large companies spend millions of pounds on brand marketing in order to capture market share of their prospective audience. Small and medium size businesses can do this on a local scale on a fraction of that budget. In order for your brand to get a foothold and become established you need to have consistency in both your look but also your messaging.

All of your marketing material should look the same with the same logos and colour scheme but you also want consistency with your language and your offers. Consistency builds trust and trust is very valuable in the market place.

atlantis web marketingYour branding always begins with your logo. We suggest that this is not the time to scrimp and save money as it can be very expensive to re-brand in the future. A good design is worth its weight in gold and is worth being selective over. Once you get this part right then the rest of your marketing becomes much easier. A very reputable agency in Kreatif Graphic Design in Reading, Berkshire who have vast experience in coming up with quality design ideas. Their in house team can also bring your logo alive in pixel and in print.

After you have your logo and colour scheme then you can go to a marketing agency and get advice on how to get your messaging right and what are the best channels to distribute your offers and marketing materials. Atlantis Web Marketing are an experienced digital marketing agency in Reading and can help with all of your marketing needs.

Getting your branding and marketing right is vital for your business and shouldn’t be taken lightly. Follow the tips in this short post and your business will flourish. If you ignore this advice then it is very likely that your business will fail.

The Benefits of a Fully Serviced Office

Posted on: October 5th, 2014 by carla69

When a new business opens its doors it has many concerns. Staff, payroll, marketing, product fulfillment to name but a few. But where and how the business is to be run is often the most pressing problem. It can be a big commitment to rent a permanent office space and take on all the overheads that go with it.

This is where a fully serviced office comes in. These offices vary in size from a two person room to a forty person office. These are particularly good for new businesses as it saves cash flow and expenditure on things like office equipment, internet and telephone costs and other office materials as they are all provided by the serviced office company for one set fee.

Along with new businesses serviced offices are great for consultants or sales people who need to have a temporary work space but can’t commit to long term office contracts. The flexibility of having a hot desk or short duration office is very appealing to many individual business owners and consultants.

Serviced offices can be found in most towns and cities and are often found in the city centres as well as in out of town business parks and also airports. They can be small locally owned operations like Reading Business Centre or they can be owned by large multinational operators like Regus who have locations across the globe.

Serviced offices can be a blessing to both the new business start ups or the individual small business owner in that they both want flexible office space at affordable prices. As the nature and geography of business changes with the times the need for more flexible office space will increase. More ans more businesses with look to provide these services to the business owners of the new century.